media buy

media buy
покупка места и времени в средствах рекламы

Англо-русский словарь промышленной и научной лексики. 2014.

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Смотреть что такое "media buy" в других словарях:

  • Media Buy — The purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website. The price of the media buy depends on the specifics of the advertising campaign. On a website, the price would be determined by… …   Investment dictionary

  • Media Play — Fate Closed Founded 1992 Defunct 2006 Headquarters Minnetonka, Minnesota Parent Musicland Media Play was a chain of retail stores founded in 1992 by Musicland …   Wikipedia

  • Media-Saturn-Holding — GmbH Rechtsform GmbH Gründung 24. November 1979 Sitz Ingolstadt …   Deutsch Wikipedia

  • Media buying — is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real estate within any given media. The main task of Media Buying lies within the negotiation of price and… …   Wikipedia

  • Media economics — embodies economic theoretical and practical economic questions specific to media of all types. Of particular concern to media economics are the economic polices and practices of media companies and disciples including journalism and the news… …   Wikipedia

  • Media Home Entertainment — Inc. (also known as Meda Home Entertainment early on until 1981) was a home video company headquartered in Culver City, California, originally established in 1978 by filmmaker Charles Band. The company got off to a rocky start when ABKCO Records… …   Wikipedia

  • Buy Me — is a television program that is currently aired on HGTV in the U.S. (since 2005), and on HGTV Canada (since 2003), where it is that cable network s most popular show. It is also seen in Belgium and South Africa, either dubbed or with subtitles.… …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Buy Nothing Day — Anti consumerism Ideas and theory Spectacle · Culture jamming · Corporate crime · Media bias · Buy Nothing Day · Alternative culture · Simple living · …   Wikipedia

  • Media in Birmingham — This article is about the media in the city of Birmingham, England. Contents 1 Radio 2 Television 2.1 Current stations and programmes 3 Film …   Wikipedia

  • Buy to let — The phrase buy to let can refer either to the investment strategy of buying a residential property to be let for profit; or to a particular category of mortgage used to purchase a property for letting. For many years landlords have invested in… …   Wikipedia


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